Our Story
Unfiltered

Lifelong friends Motez and Jamie quit their day jobs and dived headfirst into Buttermilk in 2016. In influencer agency years, that makes us something of a veteran force.

2016 - 2018
2018 - 2019
2019 - 2021
2021 - Present

A dream born in Krispy Kreme

The vision was to establish an agency that would provide strategic direction to an industry still in its infancy. Motez was no stranger to the start-up. Jamie was a legal eagle turned marketeer. They both recognised that influencer marketing had legs — long ones.

Why Krispy Kreme? Reliable WiFi. Not the best coffee, but enough to fuel ambitions.

A few cups of
coffee later

We landed our first clients. They were start-ups too. Big ambitions, small budgets.

We saw influencer campaigns rooted in tired and confused commercial strategies. Conventional thinking applied to a new phenomenon that was anything but. We didn’t like the path everyone was walking on, so we went on our own.

From Kreme to Buttermilk

The Krispy Kreme doors closed, and our central London office doors swung open. Instead of posters on the wall, there were awards. Eleven of them.

From racking our brains over lean budgets to curating the largest influencer campaigns in the world, Buttermilk was breathing life and social relevance into a stale marketing space.

The Creator Agency

Buttermilk has written the playbook for influencer marketing, and it's an ever-expanding volume.

As the world gets smaller, social gets bigger. With offices from London to Miami and Dubai, we're here to service the globe.

Our vision? To be rightfully recognised as the authority on influencer marketing.

2016-2018

2018-2019

2019-2021

2021 - Present

A dream, born in Krispy Kreme

The vision. Establish an agency that would provide strategic direction to an industry still in its infancy. Motez was no stranger to the start-up. Jamie was a legal eagle turned marketeer. They both recognised that influencer marketing had legs, long ones.Why Krispy Kreme? Reliable WiFi. Not the best coffee, but enough to fuel ambitions.

A few cups of coffee later

We landed our first clients, they were start-ups too. Big ambitions, small budgets. We saw Influencer campaigns rooted in tired and confused commercial strategy. Conventional thinking being applied to a new phenomenon that was anything but. We didn’t like the path everyone was walking on, so we went our own.

From Kreme to Buttermilk

After opening the door to Krispy Kreme, we found ourselves opening the door to our central London office. Where instead of posters on the wall, there were awards.

Eleven of them.

From racking our brains over lean budgets, to curating the largest influencer campaigns in the world, Buttermilk was breathing life and social relevance into a traditional & stale marketing space.

The Creator Agency

Buttermilk has written the playbook for Influencer marketing, and it’s an ever expanding volume.

As the world gets smaller, social gets bigger. With offices from London to Miami & Dubai, we are here to service global clients.

Our vision? Buttermilk is universally respected as the authority on Influencer Marketing.

Values we live by

Find out exactly what we do
And services we die by

We quit our day jobs and dived into Buttermilk in 2016. With our fingers on the pulse, we move with the beating heart of contemporary culture to invigorate brands and creators alike.

Our values are our raison d’etre. This is where we exist. They get us up in the morning, and occupy our last thoughts at night. They’re our unshakble tenets. Our area without compromise. The ethos that binds us together on our mission to lead the crowd.

Our Values

01

We believe impact only comes from creating legit connections between brands and creators who fit.

02

We value an approach that puts expert humans before algorithms, and the success of this sets us apart. We're underdogs with that fighting spirit; we care deeply, and we stay accountable.

03

Our value of gold-standard quality comes through because we stay true to ourselves.

Look at that team,
Like butter wouldn't melt.

Co-Founder
Motez Touqmatchi

Foster genuine brand communities based on product experience at a peer-to-peer level.

Co-Founder
Jamie Ray

Foster genuine brand communities based on product experience at a peer-to-peer level.

The Whole Gang
Woodrow Howe
Bertha Stokes
Austyn Morar
Whitney Walker
Chance Moore
Amira Goyette
Russ Lubowitz
Cloyd Lockman
Craig Mitchell
Leilani White
Ashlynn Klocko
Vergie Stoltenberg
Adonis Lynch
Jacey Rempel
Amy Weber
Adrien Larson
Lavada Reichel
Lelah Ortiz
Marcelle Kris
Jaleel Price