So important it needs its own page. This is the Buttermilk version of gifting or seeding and is our way of guaranteeing UGC in a way we believe builds the strongest community.
WHAT ARE BRAND FANS ANYWAY?
Brand Fans are your ticket to the most authentic and relatable content. It's the new shape of peer-to-peer reviews and word of mouth. They are your connection to culture, trends and importantly, creators that don't know their creators yet.
GIVING YOUR BRAND
TO THE TASTEMAKERS
We call the smaller-scale influencers Brand Fans. Working with thousands of them each month means we know exactly what works and what doesn’t when it comes to managing their content. Data-grounded insight feeds our strategic approach, making your investment go further. This is the gold standard in influencer marketing.
FOR THE WIN
Buttermilk believes Brand Fans are the best way to start and evolve your creator community
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1-15k Followers
Our numbers do
the talking
Brand Fans are the foundation to everything we believe to be true. They are the pathway to building a community and to succeeding with creator marketing. It’s more than just a gifting programme because it can be integrated easily into activity with higher tier creators. Because we’re a global agency, working on large scale programmes for global brands, Brand Fans with Buttermilk has little to no ramp up time.
ENGAGEMENT
The average industry benchmark is 2%. Our Brand Fans campaigns deliver an average whopping 11%. That isn't just likes, but also comments with positive brand sentiment too.
Brand fans are the gateway to diverse audiences. Every culture, every lifestyle, every niche. And we dont just discover them - we engage them.
Your competitors are all vying to work with the same creators - big names and even bigger fees. Our Brand Fan programme will give you a strategic headstart by connecting you with the creators that your competitors are yet to discover.
Jump over to our socials to discover our news, our views and our people.
