Dior Brand
Fan Gifting
The beauty sector had changed & Dior was at risk of being left behind. With D2C beauty giants stealing market share, Dior needed to evolve to speak to a new wave of beauty enthusiasts that looked to social media for product inspiration.
Key Objectives
01
02
03
The most successful beauty brands are powered by communities - the consumers advocating for your product every single day. The issue? Dior did not have one - their strategy was skewed towards top-tier celebrity talent.
This inspired our creation of Dior Beauty Lovers - a global gifting programme that unearthed 1000s of Dior’s most avid fans & provided them with access to all of their favourite products.
Key Objectives
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3f7c_DIOR.webp)
Engagements
Engagement Rate
pieces of branded content created and activated across multiple platforms.
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3e13_Copy%20of%20Robyn%20Post%201%201.jpg)
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3e87_Copy%20of%20Post%202%20-%20Slide%205%20copy.webp)
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3efe_Copy%20of%20Post%202%20-%20Slide%203%20copy.webp)
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3e9c_Copy%20of%20LouieAkinwale_dunhilldriven_PostImage1-1%20copy.webp)
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3e84_Copy%20of%20Top%20Content%20Dior%20Beauty%2015%20copy.webp)
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3f34_Copy%20of%20Yele%20-%20Feed%20Post%203%20copy.webp)
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3f79_Copy%20of%20LouieAkinwale_dunhilldriven_PostImage1%20copy.webp)
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3e8f_Copy%20of%20Post%202%20-%20Slide%204%20copy.webp)
Global Community Reach
Using our in-house technology, we identified Dior’s fans with 1-10k followers & invited them to share content across Instagram, TikTok & Youtube. The outcome? A diverse community of Dior Beauty Lovers that reclaimed the brand's share of voice by producing an endless stream of UGC, advocacy & engagement.
Targeting Consumer Territories
The Dior Beauty Lover Community spanned 26 countries - from Europe & Northern America to Asia and the Middle East.
Our global capabilities & expertise ensured Dior could reach consumers in high-demand and opportunity-rich territories - all from one centralised programme.
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3df7_PHONE_2-min.png)
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3e92_PHONE_1.png)
![](https://cdn.prod.website-files.com/66475df67ffdeba1662d3da2/66475df67ffdeba1662d3e30_PHONE_3-min.png)
Further Impact
Alongside our gifting programme, we launched the @diorbeautylovers IG channel.
The channel became the beating heart of Dior's community, heroing brand fan content each day.
Paid media efforts were geared towards brand fan content on the channel.