Build on Gap's 2024 resurgence with an always-on global creator ecosystem, sustaining cultural releance while driving measurable growth across social, site and in-store.

After driving a 51% uplift in branded search during Gap’s comeback year, the challenge became keeping the brand firmly inside the cultural conversation. Through an always-on ecosystem of 2K+ creators across TikTok, Instagram, YouTube, Substack, Gap.com and in-store, Gap transformed monthly drops, styling moments and viral collaborations into entertainment audiences actively followed, shared and returned to.