Paula’s Choice #GIFTTHEGLOW
In 2021, Paula’s Choice’s 2% BHA Liquid Exfoliant was all over Instagram and TikTok. And for good reason – it’s a formula that promises instant results and skin that glows.
Building on the virality of their 2% BHA Liquid Exfoliant, we encouraged existing Paula’s Choice users to share their skincare secrets and #GiftTheGlow to loved ones for Christmas. A firm focus on brand fans kept the campaign as real as the amazing results Paula’s Choice promises.