driving holiday sales for moschino
THE BRIEF
01
raise awareness of moschino teddy fragrances amongst us audiences
We did this by launching a Low to Mid-tier influencer campaign targeting US audiences aged 18-49, who are aspirational fragrance and accessory enthusiasts.
02
position moschino teddy as the perfect holiday gift while building an engaged community
We engaged 16 influencers who embody the Moschino brand aesthetic to produce compelling content that showcases Teddy Bear Fragrances as the ultimate holiday gift.
03
drive traffic to the retailer through our campaign
Not only did we generate traffic - our campaign drove a direct sales uplift for Moschino Teddy fragrances at Macy's.
























OUR RESULTS
OUR RESULTS
TOTAL CONTENT LIVE*
36
KPI 22
+63%
AVERAGE VIEW RATE
67
%
KPI 16%
+294%
TOTAL FOLLOWING*
6.3
M
KPI 2M
+215%
AVG. ENGAGEMENT RATE
6
%
KPI 5%
+22%
TOTAL VIEWS*
1.4
M
KPI 5%
+22%
TOTAL ENGAGEMENTS*
52
K
Proven Sales Uplift at Macy's