driving holiday sales for moschino

THE BRIEF

01
raise awareness of moschino teddy fragrances amongst us audiences

We did this by launching a Low to Mid-tier influencer campaign targeting US audiences aged 18-49, who are aspirational fragrance and accessory enthusiasts.

02
position moschino teddy as the perfect holiday gift while building an engaged community

We engaged 16 influencers who embody the Moschino brand aesthetic to produce compelling content that showcases Teddy Bear Fragrances as the ultimate holiday gift.

03
drive traffic to the retailer through our campaign

Not only did we generate traffic - our campaign drove a direct sales uplift for Moschino Teddy fragrances at Macy's.

CAMPAIGN TOP PERFORMERS

@aidenbelter
FOLLOWING
98.1k
VIEWS
35.3k
ENGAGEMENTS
1.2k
ER
3.5%
VR
35.98%
@jadeybird
FOLLOWING
660k
VIEWS
12.6k
ENGAGEMENTS
12.6k
ER
5.57%
VR
34.39%
@edenmasliah
FOLLOWING
254k
VIEWS
19.7k
ENGAGEMENTS
2.8k
ER
14.39%
VR
7.75%
@erika.dwyer
FOLLOWING
471k
VIEWS
20k
ENGAGEMENTS
2.8k
ER
13.92%
VR
4.32%

OUR RESULTS

OUR RESULTS

TOTAL CONTENT LIVE*
36
KPI 22
+63%
AVERAGE VIEW RATE
67
%
KPI 16%
+294%
TOTAL FOLLOWING*
6.3
M
KPI 2M
+215%
AVG. ENGAGEMENT RATE
6
%
KPI 5%
+22%
TOTAL VIEWS*
1.4
M
KPI 5%
+22%
TOTAL ENGAGEMENTS*
52
K

Proven Sales Uplift at Macy's

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